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Color Temperature and Gels
A Director of Photography’s challenge is to craft the quality and character of light in a scene. Since the majority of our projects are on-location, I am often working with a mixture of natural light...
View ArticleHow to Get a Job with a Small Company
Most advice about job seeking is oriented around big companies. The notion of a standard resume, of mass mailings, of dealing with the HR department–even the idea of interviews–is all built around the...
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Data Rates for Digital Production: Understanding Bits, Bytes and Bottlenecks
This article was originally by Jay Holden. We think that it is a great explanation and that you would find it useful. Despite the fact that it’s 2012 and we’re more than a decade into the digital...
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The Power of Trade Show Booth Video
You see sufficient value to allocate time and money to exhibit. After all, your current and potential customers have made it a point to attend. A video playing on a screen in your booth helps attract...
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Eye Lines
When shooting interviews, it’s important to have the subject’s eye line on axis with the camera lens so that it doesn’t appear that the subject is looking over or under the camera. To accomplish this,...
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Camera Setups – Part 1
When discussing camera formats and setups while planning for a shoot, always ask about the final deliverable and how the client will use the footage – both now, and in the future. Is it for broadcast?...
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White Balancing on DSLR camera’s
White Balance is nothing more than an adjustment to get the color you want. You set it to look good on the camera’s LCD and that’s it until the light changes. Photos can look too orange, blue or green...
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